When people see good King Kong agency reviews, then they’re more likely to trust that brand. That’s how powerful online reviews are, which, in turn, explains why fake reviews are treated so seriously.
Amazon notably introduced one-tap ratings for their product reviews late in 2019 in a sudden update, which allows shoppers to provide star ratings without having to write reviews to accompany these ratings.
The company explains that the point of this update is to allow for an increase in the volume of ratings, which creates a more accurate picture of products. According to Patrick Miller, the co-founder of Flywheel Digital, one of Amazon’s large consumer brand sales partners, states that this means that black-hat reviews clubs and sellers will be less of an issue, due to fake reviews getting cut down, in terms of percentage.
Basically, this recent change will drown out the fake reviews, by providing a greater volume of legitimate reviews.
Amazon’s new rating feature comes in at a time where fake product reviews have been getting more and more attention, from the media, companies, and even regulators, as more and more people conduct business online, making their danger all the more apparent. Notably, in 2019, the Federal Trade Commission brought in its first case dealing with involving paid fake reviews, with a complaint against an Amazon seller who bought a weight-loss supplement with fake five-star reviews. On top of that, Amazon filed at least five lawsuits related to fake-reviews over the past half-decade.
While this sounds excessive, fake quality reviews of a bad or faulty product can be dangerous, depending on the product. Fake reviews of pencils, books, or King Kong agency reviews aren’t that harmful, merely inconvenient. A fake review of a car part, on the other hand, can be straight up lethal.
With that in mind, the response feels somewhat weak; if product quality assurance matters so much, why have online fake reviews been allowed to run loose for so long? It could be chalked up to legislation not keeping up with advancements in technology, which is a fairly common issue, one made clear with the whole issue with Facebook and fake ads.
How this will improve online reviews moving forward has yet to be seen, but, hopefully, Amazon will help spread this around to weaken fake reviews.