Innovations in technology have allowed companies to launch game-changing gadgets that became successful both critically and commercially. However, for every ground-breaking hit, there is always a flop that reminds businesses that no matter how innovative and highly advertised a gadget is, it does not automatically mean success.
Everybody thought that it was an extremely cool device and was initially sold for $1,500 for a selected number of consumers before it was offered to the public. In 2013, Google launched the supposedly future of computing and the successor to the Smartphone, the Google Glass that resembled eyeglasses with lens as the computer display. Aside from computing, the Google Glass includes a camera that can be used to take videos, voice command for navigation and small touchpad. To the surprise of many, Google stopped producing the device in 2015.
How did a promising device turnout to be a flop? One of the reasons that were raised included privacy and piracy concerns because the built-in cameras can compromise an individual’s privacy. The device can also be used to pirate movies. Law enforcement bodies considered Google Glass as unsafe to use while driving. Google also made the mistake of using celebrities and tech journalists for their initial tests instead of physicians, pilots and policemen who will benefit from the device when their hands are full. Negative press reviews led to the doom of the product.
Expectations were very high for Samsung’s Galaxy Note 7 but no one anticipated that the device will be recalled two months after it was launched. The specs of the device including Samsung’s reputation as the closest rival of Apple resulted into thousands of pre-orders but a battery issue turned the expected profits to loss. Aviation authorities banned passengers from bringing the device on planes because the battery has the potential to catch fire and explode when charging.
Aside from technological innovations, there is also marketing innovation in the way content is produced for websites. Aside from blog posts, websites are now using YouTube videos to be more interesting to potential customers. The modern marketer knows that high quality content posted on a regular basis will make the brand more credible as an authority in the industry.