The Biggest Plunge In The History Of Global Smartphone Shipments

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Global smartphone shipments declined drastically by 38% year-on-year for the month of February 2020. This is the biggest drop in the history of the global smartphone market. According to the latest results of Strategy Analytics research, 38 million fewer phones were sold in February 2020 compared to February 2019.

Strategy Analytics director Linda Sui said that in February 2019, 99.2 million units were sold while in February this year, only 61.8 units were sold. Last month, the demand for smartphones in Asia collapsed due to Covid-19 outbreak and dragged down smartphone shipments in other parts of the world.

Some Asian countries cannot manufacture smartphones while many consumers were unable or unwilling to go to retail stores to buy new mobile devices. Besides that, most retail stores are closed due to government efforts to stop the spread of the corona virus.

Strategy Analytics executive director Neil Mawston also said that February 2020 saw the biggest tumble ever in the history of the global smartphone market. In China and other Asian countries, supply and demand for smartphones has plunged and slowed down the rest of the global market. This is a period in the smartphone history the industry will never forget.

Meanwhile, Strategy Analytics senior analyst Yiwen Wu said that in spite of the tentative signs of recovery in China, global smartphone shipments will remain low throughout March because the corona virus is spreading in Europe, North America and other countries. Hundreds of millions of consumers are now in lockdown and unable to buy new mobile devices.

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