When it comes to components, like with auto parts, companies generally market themselves by slapping their logos onto the component wherever they can without compromising the integrity of the product, or bringing in additional costs.

Well, Chevrolet, the American automobile company, recently decided to patent their own, branded brake rotors.

Now, brake rotors are a bit limited in their shape; they have to be all round, but they still come in different sizes, with different kinds of detailing. The latter is where the American car and auto parts manufacturer turned its attention to with its latest patent; a brake rotor design featuring four Chevy bowties, located at the cardinal directions of the rotor’s face. They even patented the idea!

According to their patent application, they’re looking to create a brake rotor with a decorative insert, noting how desirable it is for them, or any company that handles auto parts, to have some way to effectively and lastingly mark their products, without bumping up manufacturing costs, or compromising the quality and integrity of the product, as we’ve brought up.

The bowties are located on the quadrants of the new rotor design, resembling the holes in a shock piston. Their ability to stand out isn’t as notable as one might think, though, as they are located on a part of the car that’s covered by another part; in this case, the rims and the tires.

Now, aesthetic appeal is subjective; people have different tastes, after all. Some people might like this new design, some might not. Though given the current reactions to the matter, people aren’t really thinking too favorably on the design.

Some are saying that it’s not really a good idea; that’s it’s just something that smells of discount auto-parts-store rummage sale, like those spinner hubcaps that no one really likes.

Maybe this is just a hiccup in the design team? Who knows? General consensus is that GM managed to nail the designs on the newest iteration on the Corvette.

Regardless, some people may like, some might not. If Chevy ever makes them available to the public, we’ll see how these hold out.