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Apple is undoubtedly one of the top tech companies when it comes to gadget reveals and developer conferences. The events are meticulously organized in secrecy. However, the pandemic made the Worldwide Developer Conference into a different undertaking. For the very first time in its history, the event was entirely virtual.

There were no developers present in the developer event and the tech conference looked like a pre-recorded commercial. The priorities of the team behind the scenes were practice presentations and demos while ensuring that masks, temperature checks, and social distancing were being followed.

Tim Cook started the event with somber remarks on racism and the coronavirus pandemic. There was no deafening applause from the audience to greet Apple executives. The location of the event was not disclosed but some of the spaces were identified as the tech company’s headquarters in Cupertino, California.

During the virtual event, Apple unveiled new ways in organizing apps and the company’s plans to use its chips in Mac computers. The company also revealed a feature that will allow people to unlock their cars using their iPhones.

According to Carolina Milanesi, a consumer technology analyst at Creative Solutions, the event was “very Apple” and the company showed how seriously it is taking the pandemic and social distancing. Milanesi described the virtual event as well-produced. The announcements were all about the software which is better demonstrated remotely than through a gadget. However, it will be trickier to introduce a new gadget if it cannot be done in person.

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