SEOs are important for boosting online presence, but as search engines get smarter, using generated tags and keywords are sometimes not enough.

Google has optimized its use of “suggestions” through snippets and answers directly from its search page. As a business owner, you want to keep up with such developments and have your own business be recognized by Google, too. One of the ways you can best utilise this, whether you own a B&B or offer A/C repair services, is to build a strong base for customer feedback.

Here are some ways that customer reviews can benefit your SEO ranking.

  1. More keywords. Everyday customers can be influencers, too! The feedback submitted to verified Google Review Platforms becomes new keywords for Google to search. Your B&B visitor who has added highlights like “free breakfast, poolside amenities, and friendly staff” tells Google, which tells potential future visitors, what your service is like.


  1. Google prioritizes search results with reviews. Basically, the higher your rating and the more reviews you have, the more likely your business will be boosted to the top of the search rankings. Positive reviews tell Google that your business is excellent and therefore more relevant for the search visitor.


  1. An edge over your competitors. While your competitors might be focusing on making their website look prettier, finding catchy tag lines, and promoting ads here and there, you are putting your focus on real-life testimonials from your own customers. This leads to better brand credibility, which leads to a higher CTR.


Availing services like King Kong SEO reviews will help you better analyses customer feedback and how you can make the most out of them in your Google search rankings. SEOs are evolving, so if you want to stay ahead of the game, it’s always best to adapt to new strategies.